2 Things Your Real Estate Business Cards Must Include
These two things are a must when it comes to Real Estate Business Cards if you want to increase the amount of deals you close. I mean, why work harder than you have to?
- You need luxury real estate business cards that actually reflect the quality of what you’re selling. If you have cheap flimsy template based business cards that look and feel like they belong in the trash. Guess where they’ll end up? That’s right.
- You need a clear and concise message that leaves no room for confusion. If a 4th grader picked up your business card would they be able to understand how you can help them? The words you use on your business cards are more powerful than you may realize. Words have the power to persuade a prospect to do business with you or to do business with someone else. Choose your words wisely.
As a rule, when you hand a prospective home buyer a business card, or if they happen to pick up your business card, they should be able to understand exactly what you are offering in just a few seconds. If it takes longer than a few seconds, you’re losing sales. You may think that just by listing “residential or commercial” on your business card is enough. Think again. “What is it that you do again?”
Getting your message right is extremely important to making a lasting first impression with your luxury real estate business cards. At ShaynaMADE we design and print the highest quality business cards that reflect the luxury homes or commercial properties you sell, and the service you offer. Our super fancy and thick foiled business cards help you build client confidence quicker than cheap flimsy, template based business cards.
Getting your message right is extremely important to making a lasting first impression with your luxury real estate business cards. At ShaynaMADE we design and print the highest quality business cards that reflect the luxury homes or commercial properties you sell, and the service you offer. Our super fancy and thick foiled business cards help you build client confidence quicker than cheap flimsy, template based business cards.
Imagine with me for a second that I’m in the market to buy some real estate. You and another agent approach me, each of you introduce yourself and hand me a business card. You hand me a flimsy business card that feels rough and cheap, and I read that you’re a licensed real estate agent. The other agent hands me a thick 32pt silky smooth gold foil business card. You know the saying, “don’t judge a book by its cover” but you know everyone still does. And this super fancy business card sure does make a really good impression. I’m thinking in my head… “wow, this is a really nice business card!” And then I say it out loud “wow, this is a really nice business card!” This agent knows it and now you’re feeling a little bit under dressed and more unappreciated.
Then I read the tag line on this super fancy business card… “We Sell Luxury Homes.” Now, it could be that this was a broker who sold commercial real estate and it said… “We Sell Commercial Properties.” Either way, to the prospect who is in the market for real estate, just having those two little words “We Sell…” informs the potential buyer EXACTLY what you do.
If you just have “Licensed Real Estate Agent” or “Real Estate Broker” and mention “residential and commercial” on it, you’re making the prospect work too hard. When it comes to marketing and sales you have to be super clear and to the point, and your business card should be very easy to understand with as little brain power needed as possible.
If you just have “Licensed Real Estate Agent” or “Real Estate Broker” and mention “residential and commercial” on it, you’re making the prospect work too hard. When it comes to marketing and sales you have to be super clear and to the point, and your business card should be very easy to understand with as little brain power needed as possible.
Tell me, which example is clearer and easier to understand:
- Jane Doe
Licensed Real Estate Agent
Residential/Commerical
- Jane Doe
The second example takes the guesswork out and keeps your prospects brain from burning up too many calories, which will only make your client hungry and he’ll have food on his mind instead of what you’re trying to sell him. If you make your message easier to understand, you’ll save more time, eliminate unnecessary confusion, and sell more properties.
You need the best real estate business cards you can afford that reflect the real estate you’re trying to sell, and the service you are offering. Cheap and flimsy, template based business cards aren’t helping your cause. Let’s be honest, the agents and brokers who have the nicer business cards have more pull and sway than those who settle for the cheap, flimsy, template based realtor business cards.
I want to mention another key selling point that you should seriously consider including on your realty business cards. You need to think through the emotions that a prospect is experiencing. Whether it’s a home buyer or a business owner looking for commercial property, what emotions are they feeling? You’re solving a problem for them, but how is that problem making them feel. And how are they going to feel when you solve the problem for them?
Take for example that feeling, of another agent who has way better real estate business cards than you and they give one of their fancy cards to “your” prospect just after you handed the potential client one of your cheap, flimsy, template based cards. How would that make you feel? Frustrated, a little jealous maybe, upset, maybe even downright angry. On principle, that other agent shouldn't overstep their boundary right in front of you, knowing you were just talking with them. But how would you feel if you had the best real estate business cards in your market, way better than the other real estate agent? One, you wouldn’t feel as threatened and frustrated because your new super fancy luxury real estate business cards look and feel much better. Two, you’d feel satisfaction and confidence, knowing the prospect is going to hold on to your unique business card longer because it won’t get all bent out of shape and look like it belongs in the trash can.
I want to mention another key selling point that you should seriously consider including on your realty business cards. You need to think through the emotions that a prospect is experiencing. Whether it’s a home buyer or a business owner looking for commercial property, what emotions are they feeling? You’re solving a problem for them, but how is that problem making them feel. And how are they going to feel when you solve the problem for them?
Take for example that feeling, of another agent who has way better real estate business cards than you and they give one of their fancy cards to “your” prospect just after you handed the potential client one of your cheap, flimsy, template based cards. How would that make you feel? Frustrated, a little jealous maybe, upset, maybe even downright angry. On principle, that other agent shouldn't overstep their boundary right in front of you, knowing you were just talking with them. But how would you feel if you had the best real estate business cards in your market, way better than the other real estate agent? One, you wouldn’t feel as threatened and frustrated because your new super fancy luxury real estate business cards look and feel much better. Two, you’d feel satisfaction and confidence, knowing the prospect is going to hold on to your unique business card longer because it won’t get all bent out of shape and look like it belongs in the trash can.
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So, in regards to how your prospects feel emotionally as they hunt for the perfect property and how they’ll feel to finally buy that property they’ve been searching for, you need to uncover these feelings and comfort them with the fact that you can help solve their problem.
Now, I don’t know your niche specifically as it relates to your real estate business. So I’m just going to suppose you sell luxury homes and help you walk through a few questions of a brand story framework that will help you sell more homes quicker than any other real estate agent in your market.
Now, I don’t know your niche specifically as it relates to your real estate business. So I’m just going to suppose you sell luxury homes and help you walk through a few questions of a brand story framework that will help you sell more homes quicker than any other real estate agent in your market.
- What problem are you solving for your clients?
- My clients are looking for luxury homes in such and such area that have this and that, and they haven’t found what they’re looking for. They’ve dealt with a couple agents in the past who haven’t been very helpful and tried to rush the process. And clients feel a lack of transparency with previous agents.
- How is this problem making your clients feel?
- It’s making my clients feel frustrated and stressed out because agents in the past rushed the process and didn’t give them their undivided attention. It’s also making them lack confidence because agents haven’t been upfront and honest.
- How can you express empathy and authority?
- We understand how stressful it can be when searching for the home of your dreams. Our expert team of over 100 years of combined experience takes the stress out of the process so you can focus on what you need to get done. We’ve helped thousands of luxury home buyers just like you.
- How do your clients feel when you solve their problem?
- It makes them feel appreciated and respected that their time wasn’t wasted. It makes feel happy and satisfied that they’ve found the perfect luxury home they’ve been searching for.
Now, using the questions above formulate a USP (unique selling proposition) that you can put on your business card that evokes emotion.
We Sell Luxury Homes.
Trusted Real Estate Experts With Over 100 Years Experience.
We Save You Time And Frustration.
Call Us Now (XXX-XXX-XXXX)
Putting this brand story USP on the front or back of your luxury real estate business cards would generate more interest, get you more qualified leads, and help you sell more luxury properties. Do keep in mind that your MLS and NAR may require you to add some additional information.
We Sell Luxury Homes.
Trusted Real Estate Experts With Over 100 Years Experience.
We Save You Time And Frustration.
Call Us Now (XXX-XXX-XXXX)
Putting this brand story USP on the front or back of your luxury real estate business cards would generate more interest, get you more qualified leads, and help you sell more luxury properties. Do keep in mind that your MLS and NAR may require you to add some additional information.
We want you to have the best Luxury Real Estate Business Cards that reflect the quality of the homes you sell and the service you offer. You can build client confidence quicker with super fancy business cards that help you stand out and sell more properties.
To learn more about our super fancy business cards please click here
To learn more about our super fancy business cards please click here
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